If you were trying to rank for a competative term such as Auto Loans how would you do it?
The question that always arises when SEO is mentioned are the ethics that are involved. As many know there are all varieties of SEO Black White even Blue. Some extremists believe that anything goes, others believe anything that displaces their website is wrong. As to where the line should be drawn in the sand, I am yet unsure, but with all the different shades, I ask you:
Which color of SEO does Google prefer?
Got it? Keep that hold of that thought and keep reading.
First off you would answer WhiteHat SEO, because its provides real valuable content to the end user. This is Google’s goal isn’t it? To offer the best service to their users.
Now take a step back:
How many Google Adsense ads do you see?
Now let me ask you? What is Google’s biggest cashcow?
With Google’s revenue totaling $10.604 Billion in 2006. It is obvious they are making money, but how if the big traffic sites arn’t pushing their Adwords/Adsense?
A typical BlackHat can toss up a 20,000 page niche site and get it indexed in a matter of hours/days. With many BlackHats using Adsense as part of their game plan it seems they are not the only one benefiting from this relationship. I’m sure Google doesn’t mind the few pennies generated each day from every page a good BlackHat puts up.
Now we have reached the ethical dilemma: How to provide the best SERPS without hurting revenue.
Most BlackHat Spam sites last in Google’s SERPS for about 3 weeks to several months – Some get banned earlier, Some later. Once they are banned these sites often still receive traffic from Yahoo! and MSN. Though these other Search Engines do not drive near the amount of traffic Google can, this slow trickle still generates big momma G revenue.
So next time you think Google only likes WhiteHat SEO’s, you may want to rethink this. I would suggest Google doesn’t care what shade of SEO you are, as long as you are making them money. Take that for food for thought. 😀