AddedTraffic.com

With linkbait talk swirling in minds of those looking to capitalize on the Social Media Market, I understand the need for icons which allow users to bookmark good posts on their favorite social media site. But how many are too many?

As a good rule of thumb I would recommend keeping your icons or links to one line, featuring the top sites, and maybe one of the newer social media sensations you would like to promote. So in total maybe 4-5 or maybe you are one that prefers to stick to the good old Digg button.

Today, I stumbled on a nice SEM blog that has good content and has been up and running for a few months. With several insightful posts the blog made for an interesting read, and I may even subscribe his feed. However one thing blatantly stood out. Can You find it?

Count em’ there are 55. My blog isn’t even wide enough to display the image properly so I scaled it down, but take a look. I didn’t even know half of these sites existed so could they really push any noticeable amount of traffic.

Now let me ask you, are you desperate for traffic? Because it looks like it to me. Listing even the most obscure social media sites may get you a few extra visitors daily, but is it worth putting all of this clutter on the page?

I think not. So stop Begging for Traffic

I love Bookmark Me and I’m sticking to it. Its clean its easy to implement and it gets the job done.

Recently, Markus and I launched a Valentines campaign on Facebook targeting students in the Central Florida area.

The offer was a typical cell phone dating offer,
which could potentially be very appealing to many desperate college students. Our budget was small but, our flier ran 10,000 times at the University of Central Florida, 2,500 times at Rollins College, 2,500 times at Valencia Community College, and 2,500 times at FullSail. As I had expected our click through ratio was surprisingly low. With a total of 17,500 impressions we received a slim 20 clicks which lead to zero conversions.

This is by no means conclusive evidence, obviously, in order to understand the full potential of Facebook as a targeted marketing medium testing will need to be done on a much larger scale.

Recently Rae also launched a similar Facebook campaign with 25,000 impressions. I look forward to seeing her results to see if maybe we can see a trend starting to form. Hopefully she will post them sometime soon

If time and money were not a factor I would love to run a 100,000/day impression campaign at each of these schools over a several week period. With this type of analytical data we should start to see a trend starting to form.

I see Facebook as being a great place to brand your company but don’t try advertising there if you are looking for conversions.